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Dr Dre protege grabs media attention with latest song feature

Woke up Wednesday morning, quick scan of my Twitter account and Kendrick Lamar’s name was up, down, left and right of my timeline.

Reason? His latest feature on rap song, Control,┬áis a warning to his contemporaries – second place is not an option.

You can listen to the track below
(warning: there are naughty words).

What is competition? I’m

tryna raise the bar high”

The most noteworthy outcome from this has been the amount of media attention the young rapper has demanded in the last 48 hours (do a quick search on any search engine or social networking site). Whatever his actual intentions, Kendrick’s words have helped him to stand out from the crowd (for now).

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