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Brush up on your Photoshop skills if you’re interested in a career in marketing

Could this be a new direction for targetted marketing campaigns? Well, given the resources needed, probably not anytime soon.

Adobe decided to try something new to help promote their Adobe Creative Days project – next event is this Tuesday (June 11).

The something new? Making unsuspecting members of the public the subjects of bus stop poster ads.

Watch Photoshop artist, Erik Johansson
(with the help of a photographer), prank people waiting at a bus stop with some nifty Photoshop retouching.